Mom · Strategist · Founder · Speaker

Building brands that meet modern moms where they are.

I'm Eryn Vargo — founder of the Mom Commerce Index, and a strategist and speaker helping brands understand and meaningfully engage the mom economy. My work brings together original consumer research, hyper-local community insight, authentic content, and earned-media strategy.

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Eryn Vargo, mom, strategist, and founder
My story

Turning lived experience into market intelligence.

I built Mom Commerce Media from my kitchen table while raising four children. The idea grew from a clear disconnect: moms hold extraordinary economic influence, yet too many brands still rely on assumptions instead of understanding how they live, decide, and spend.

My work across Mom Commerce Media, Orlando Mom Collective, and Prosper & Flourish connects research with real community experience. Together, these platforms help businesses earn moms' attention while giving mothers and women entrepreneurs the visibility, connection, and opportunity they deserve.

What I do

Offerings

Creator content

UGC

Audience-informed short-form video and still photography that translate brand value into credible, platform-native stories for moms.

Creative strategy · production · usage rights

Earned media

The PR Framework

A focused system for turning expertise into timely, relevant stories — with the positioning, assets, and outreach strategy needed to earn meaningful coverage.

Positioning · press assets · outreach strategy

Keynotes & conversations

Speaking

Data-backed, experience-led talks on the Mom Commerce Index, marketing to moms, and the intersection of entrepreneurship and motherhood.

Keynotes · panels · workshops · podcasts

Where I show up

The companies

01Media company

Mom Commerce Media

A research platform helping businesses understand the economic influence of moms. Findings from the annual Mom Commerce Study become the Mom Commerce Index — actionable intelligence on how moms live, decide, and spend.

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02Community

Orlando Mom Collective

A hyper-local platform connecting Orlando moms with one another and the businesses that serve them through trusted content, local events, and thoughtful brand partnerships.

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03Podcast & program

Prosper & Flourish

A podcast and business-growth platform for mothers building ambitious companies around the realities of their lives — not at the expense of them.

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Work with me

Bring a sharper understanding of moms to the room.

For brand strategy, creator partnerships, media commentary, speaking engagements, and collaborations across the mom economy, let's start a conversation.

Moms drive the economy.I show brands how to reach them.

eryn@orlandomom.com
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